Don’t forget time is ticking on the 2016 Healthcare Video Contest. Entries are due Feb. 17, 2016.
We found an interesting resource from Understand Media. We realize students entering the healthcare video contest do not have media budgets or expensive equipment; but this article might give you some ideas of what public service announcements are all about.
One thing to keep in mind, as Understand Media mentions is the importance of selecting your approach. Who is the target market and what is your purpose? The Healthcare Video Contest focuses on creating awareness about healthcare workforce needs, in particular with this year’s contest – the need for Certified Nursing Assistants and EMTs/Paramedics.
Who are the people that may be thinking about careers right now? For one, people just like you – who are in high school and thinking about their future careers. There could be others, too, who have already been in the workforce but are thinking about a different career.
Another tip for developing PSAs: Grab your listener’s attention.
Understand Media also mentions ideas about how to use language. How might you go about creating a connection between the announcer and the listener?
Remember you only have 26 seconds. Understand Media suggests narrowing the message’s focus. Some of the most recognized PSAs are very simple, remember the frying pan and the egg? As the Center for Digital Education points out, that PSA consisted of only 15 words: “This is your brain. This is drugs. This is your brain on drugs? Any questions?”
The Center for Digital Education has an itemized list to get started on creating a PSA.
We look forward to viewing your entries. Don’t hesitate to contact Yankton Rural AHEC with any questions.