Using Social Media to Reach Healthcare Providers

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There is an archived version of the webinar: “Using Social Media to Reach Healthcare Providers” at the links below.

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A description of this two-hour webinar:

Despite advances in awareness and prevention, human papillomavirus (HPV) remains a major public health threat. Seventy-nine million Americans are infected with HPV and approximately fourteen million become newly infected each year. Uptake of the HPV vaccine lags behind those of other preventable diseases. The Centers for Disease Control and Prevention estimates that 40% of adolescent girls and 60% of adolescent boys remain unvaccinated against HPV.
We know that a strong health care provider recommendation continues to be the single most important factor in whether parents choose to vaccinate their children. Yet, many providers report not strongly recommending the vaccine and many parents report receiving little or no information about it from their child’s provider.
This webinar is intended to provide area health education centers, public health professionals and community-based organizations with the tools to successfully reach health care providers via social media as a strategy to improve the quality of provider HPV vaccine recommendation. Learning objectives:
After viewing this webinar, participants will be able to:
• Summarize at least three best practices for using social media to reach health care providers
• Explain how to improve their social media strategy by using best practices for Twitter and Facebook
• List at least two components of a quality HPV vaccine recommendation

Speaker Info: Kelli Vos is the Communications Coordinator for the George Washington University (GW) Cancer Institute, responsible for overseeing strategic communication planning and managing the GW Cancer Institute’s online presence. She is currently pursuing her master’s degree in Public Health with a specialization in health education and health communication from the Johns Hopkins Bloomberg School of Public Health in Baltimore, MD.